861 lines
32 KiB
Plaintext
861 lines
32 KiB
Plaintext
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NETWORKS AND COMMUNITY : March 18, 1994
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Networks and Community is devoted to encouraging
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LOCAL resource creation & GLOBAL resource sharing.
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The 14th report of 1994 is the 20th survey.
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This special issue should be of interest to civic nets, free-nets,
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commercial gopher services and university gopher services.
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========== CREATING A SMALL BUSINESS RESOURCE CENTRE ===========
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Contents:
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1. WHAT BUSINESS NEEDS FROM THE FREENET COMMUNITY
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What civic nets offer.
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What small businesses want.
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2. ON-LINE SMALL BUSINESS CENTRES
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Local assistance programs as a resource
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local business and professional associations as a resource
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3. SEEKING THE ACTIVE INVOLVEMENT OF BUSINESS SERVICE GROUPS
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4. SEEKING FINANCIAL SUPPORT FROM THE BUSINESS COMMUNITY
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[ a guide to seeking business funding ]
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5. INFORMATION & SERVICES YOU CAN POINT TO
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6. A sample "SMALL BUSINESS OFFICE" MENU
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1. WHAT BUSINESS NEEDS FROM THE FREENET COMMUNITY
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==================================================
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There are a variety of professional groups, university programs,
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government programs and private external sources that provide
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service or information that is important to business.
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Freenets have an opportunity to benefit themselves and the
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community by providing an opportunity for these organizations to
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join in developing an online "non commercial" set of assistance
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services to the small business community.
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Small business is now creating over 80% of all new jobs. That means
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that anything we can do to assist the development and survival of
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small business in our communities is of benefit to everyone.
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The Freenet movement is now debating the role of business in the
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freenet sphere. Without taking a position personally. I would like
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to point out one method for the movement to serve the needs of the
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businesses in their communities and improve the possibilities of
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fundraising - without compromising the traditional principals of
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this effort.
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What Civic Nets offer the Business Community
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--------------------------------------------
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Before freenets came into existence assistance programs for
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business operated in isolation. Only the library might have an
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outdated guide to local assistance resources. Our movement creates
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the opportunity for a more efficient form of access and use of
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these dispersed resources. We are all aware of our potential to
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improve the delivery of government services, non profit services
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and even recreation information. The same is just as true for
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business.
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Freenets can provide information about these resources. Our systems
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can also provide direct technical assistance. If business
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assistance is readily accessible at your site; its much easier to
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gain support from the Business community and local government.
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Because membership in a Freenet is free; we have unique advantages
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over any other potential supplier of business information. Most
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businesses will choose to use commercial access providers for their
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net services. With competition in your community, the business will
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be located on several systems. No matter how good the services on
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any one system are they wont have the "reach" of freenet based
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services. So freenets will be the necessary glue that ties together
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the whole business community. This is the basis for gaining
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business support and participation in our movement. All the other
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services we offer just makes our system that much more likely to
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be used by businesses. We have a attractive mix that creates an
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appeal no one else can match.
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The primary resources which we can assist locally, are usually
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local chambers of commerce, university business assistance
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programs, industry trade associations and the many varieties of
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Small Business Development Center programs.
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What Small Businesses Want - and need
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Companies - especially new small businesses - are interested
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PRIMARILY in learning more about funding sources. More than half
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the calls received by groups offering assistance to small business
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ask for information on where to find money. While there are sources
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for local, state, provincial and federal funding; your local
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business people often do not know how to find and use the programs.
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For more established businesses, another major need is information
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on how firms can benefit from government and university research
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and technology.
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While money and technology is what business people want; they
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usually need a great deal of help with:
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business plans
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regulatory and licensing information
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tax issues
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employment rules and regulations
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computerized accounting systems
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other financial controls
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other information automation systems
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improved customer service
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marketing strategies
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domestic sales strategies
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international sales
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developing new products
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improving existing products
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manufacturing production changes
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health and safety issues.
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The specific nature of the needs of a business tend to vary with
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its stage of development. Generally - Start-Up - Expansion
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and - Turnaround or Crisis Management - stages present unique
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problems. Women and Minority groups may also benefit from programs
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that help them with the special problems involved in their
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participation in Business.
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2. ON - LINE SMALL BUSINESS CENTERS
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A new activity on the Internet is the provision of online business
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services. Such services can offer many forms of aid. There are 4
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primary forms of assistance.
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Information pamphlets
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Interactive access to referral assistance
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Interactive self help forums on-line
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Interactive access to direct assistance
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The simplest activity to start with is providing pamphlets about
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existing programs and organizations along with some general how to
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information.
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The innovative services that are perfect for civic nets are the on-
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line interactive services. These can provide technical assistance
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in preparing the business plan, and they help with regulatory and
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licensing problems. They may also provide technical assistance in
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business management areas, new product development, procurement,
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energy management and advise or assistance in gaining access to
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capital from private sources.
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New business managers often need a full range of services. The
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owner of an existing business can often benefit from access from
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a peer based conference dealing with his or her firms problem.
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DISPENSING PAMPHLETS ABOUT OTHER ORGANIZATION
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AND HOW TO INFORMATION
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---------------------------------------------
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Freenets are an ideal resource for dispensing passive information.
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We offer uniquely easy access and retrieval. We never run out of
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copies of a brochure and its always the most current one available.
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Groups will want to print their own material to hand out on site;
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but they can benefit by being able to grab copies of other
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services' brochures from the free-net's "rack" and provide them on
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demand to their walk in clients.
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A good "rack" can include information about:
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BUSINESS SERVICE CENTRES
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HOW TO INFORMATION
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INFORMATION FOR EMPLOYERS
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LOAN PROGRAM AND GRANT SOURCES
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EMPLOYEE AND WORKSITE SAFETY INFORMATION
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SECURITY INFORMATION
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SOLE PROPRIETORSHIP & CORPORATE REGISTRATION
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TAXES AND LICENSES
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PROFESSIONAL ASSOCIATIONS
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INDUSTRY & TRADE GROUPS
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LOCAL BUSINESS DIRECTORIES
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COLLEGE & PRIVATE BUSINESS TRAINING PROGRAMS
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Vocational
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Entrepreneurship
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Technical
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Managerial
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PUBLIC LIBRARIES AS BUSINESS INFORMATION SOURCES
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FOREIGN CONSULS & TRADE OFFICES
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FOREIGN LANGUAGE TRAINING PROGRAMS
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REGIONAL & INTERNATIONAL TRADE PROGRAMS
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SERVICES AND FACILITIES FOR VISITING BUSINESS PEOPLE
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ON-LINE REFERRAL PROGRAMS
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The least demanding of the Interactive services is operating an on-
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line referral service. These can be staffed by local business
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librarians or by staff from a local assistance center or by
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volunteer retired businesspeople. These may involve using an
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existing database of services or your folks may have to design and
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maintain a new one.
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DIRECT ASSISTANCE PROGRAMS
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LOCAL ASSISTANCE PROGRAMS AS A RESOURCE
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Problem oriented direct assistance activities can be "staffed" by
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employees of existing programs. The ease of on-line interaction
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makes free-net based consulting especially useful for dealing with
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activities like:
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Loan Packaging
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Projections
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Business Plans
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Cash Flow Analysis
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Financing Programs
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Governmental
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Private Lenders
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Venture Capital
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Export Marketing
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Financing
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One-on-one Counselling
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Planning and Research
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Market Research Assistance
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Census information
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Local business lists
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Yellow pages information
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Planning for Employee Training
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On-the-Job Training
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Classroom Training
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Custom Designed Training Programs
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LOCAL BUSINESS AND PROFESSIONAL ASSOCIATIONS AS A RESOURCE
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Local professional Associations may also be willing to staff
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moderated listservs or on-line assistance programs that deal with
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their members areas of expertise. Typical programs include:
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1 - ONE STOP OR SHORT TERM SERVICES
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General Business Assistance Centers
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Small Business Assistance Centres
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2 - PROJECT ORIENTED LONG TERM ASSISTANCE
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Service Corps of Retired Executives (SCORE)
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University Based Small Business Institutes
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3 - ASSISTANCE FOR TARGETED POPULATIONS
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Minority Business Assistance Programs
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Women Entrepreneurs Networks
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Business Incubator Programs
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4 - ASSISTANCE IN SINGLE PROBLEM AREAS
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Bar Association Programs
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Accountants Society Programs
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SELF HELP ORIENTED PROGRAMS
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A series of unmoderated conferences can also be started. These
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should reflect your local communities needs. They can be general
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interest or focused. One especially attractive conference can cover
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business software and technology. Another could focus on local
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regulatory issues.
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3. SEEKING THE ACTIVE INVOLVEMENT OF BUSINESS GROUPS
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=============================================================
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Generally organizations like Accountant's Associations, Advertising
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Associations, Insurance Groups, and Law Societies can usually be
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brought on line. You may also have some success with Computer
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professionals, and services oriented to specific business sectors
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like Retail Trade, Real Estate, Manufacturing, or Farming.
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Existing service programs may see you as a rival, but careful
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cultivation will generally bring them aboard soon.
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A business outreach committee composed of members who are business
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people will do the most effective work in involving these groups.
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4. SEEKING FINANCIAL SUPPORT FROM THE BUSINESS COMMUNITY
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=======================================================
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The search for financial support involves teaching local groups
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like chambers of commerce and private businesses about the ways a
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freenet can increase the community's income and employment levels.
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Your hit squad can talk about:
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Helping existing businesses expand.
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Attracting new business and investment.
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Encouraging start-up activity.
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Fostering small business growth and entrepreneurial skills.
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Pursuing legislative and administrative reforms
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Benefiting the business community through superior services.
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Increasing employment levels
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Diversifying work opportunities
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Providing statistical and analytical data to support
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economic development efforts.
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WHY BUSINESSES GIVE SUPPORT?
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When going after the support of individual businesses; it helps to
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understand what motivates their charitable contributions. Some of
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that motivation is simple self interest. Creating an on-line small
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business center appeals to that self interest.
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When planning a corporate funding campaign, there is one basic
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fact that must be recognized.
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THEY DON'T HAVE TO GIVE
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Companies have no legal obligation to support community or non
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profit activities. Every contribution represents money that would
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otherwise have gone to pay taxes, to pay shareholders, or to
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reinvestment in future growth. Charitable support is generally
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seen as an "investment".
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WHAT'S IN IT FOR THEM?
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Corporate gifts are rarely altruistic. Companies are looking for
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a primary benefit to their community of customers, employees, and
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shareholders, and only secondarily to the society at large.
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Given this very business-like attitude its easy to understand
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that the following are the main reasons companies give. I list
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them here in the order they are most often mentioned by companies,
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not in the order that matters most to freenets seeking support.
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THE BOTTOM LINE ON SUPPORT
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A: SUPPORTING SERVICES THAT BENEFIT EMPLOYEES AND THEIR FAMILIES.
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Freenets serve employees and families by improving their access
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to community services [like the availability of womens' shelters]
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or emergency child care services, community information of all
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types, and to direct personal help in the form of moderated
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information services. Our services also benefit many of the
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organizations that employees and their families may turn to.
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With a business service in our freenet structure we also help build
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and maintain the economic basis of the community. We will actually
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help create more customers for all the businesses in our
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communities. That helps improve job security for everyone.
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B: SUPPORTING SERVICES THAT EDUCATE EMPLOYEES & RAISE THEIR SKILL
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LEVELS.
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While this is usually the motivation for supporting higher
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education; Freenets can point out two related benefits.
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First, that we are teaching our members a set of computer related
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skills that are of growing importance to business. Freenet
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members are learning RESEARCH SKILLS, ONLINE COMMUNICATION
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SKILLS, AND IMPROVING THEIR KNOWLEDGE Of A WIDE VARIETY OF
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INFORMATION RESOURCES, SOME OF WHICH ARE VERY USEFUL TO BUSINESS.
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Second, freenets are SIMPLIFYING ACCESS to information that can
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be of direct benefit to business. We are after all simplifying
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ACCESS TO LIBRARY CATALOGUES FULL OF BUSINESS INFORMATION. Along
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with a host of government data of interest to businesses.
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The on-line access you create will directly strength all businesses
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in the community. It will help them improve their operations and
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lower the failure rate among new businesses.
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C: PROVIDING PUBLIC RECOGNITION AND PRESTIGE TO THE COMPANY
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Most gifts to cultural institutions and the arts are
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justified this way.
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Freenets have a special advantage here. Any business support can
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be acknowledged on line and in the case of support for phone
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lines, over and over again. Contributing to the success of a
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major community service does contribute to the good will of the
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general community towards specific businesses. And freenet are
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very much cultural institutions - of a very new kind.
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D: IMPROVING THE MARKET FOR A COMPANY'S PRODUCTS
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This is the main motivation for corporate support for
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special events and sporting activities. Its no accident the beer
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and cigarette companies love to sponsor outdoor summer events.
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In the early stages of fundraising - this may be the single most
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important reason that can presented to organizations which can
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offer interactive services or pamphlets in asking for their
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support. The case for the value to them must be made in a very
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professional way. The fundraisers first task is to understand
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just what your free-net has to offer your business community in
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the way of a marketing opportunity.
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Reaching the freenet membership is far more effective -COST
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EFFECTIVE - than a $50,000 .oo newspaper add. And it works year
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in and year out.
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Once the first company donates to you; you can tell the next
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company you are going to about the brilliant marketing decision
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company #1 just made.
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F: SUPPORTING GROUPS IN WHICH EMPLOYEES ARE INVOLVED
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The vast majority of businesses do not have either staffing
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or a formal process to control contributions. Instead they let
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the interests of their employees govern most of their
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contributions.
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We are all in the business of recruiting volunteers. Efforts to
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recruit volunteers from the business community will rarely be
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wasted. Some Larger companies actually match employee
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contributions with a similar gift. The most straightforward way
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of getting business volunteers, is to make presentations to
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business related associations. Of particular value are
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presentation before the many associations of computer
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professionals. It is occasionally possible to be adopted as a
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project by one or more of these associations and computer clubs.
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A poll of your supporters will usually lead directly to several
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such groups with whom they are affiliated.
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In the case of the on-line business center it may pay to have the
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major local business association "adopt" the center as its project.
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G: RESPONDING TO PEER PRESSURE
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Many companies don't know who is "real" or worthwhile. Its
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reassuring to the management to be told that the big guys have
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checked you out and decided to support you.
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Once a local corporate leader has contributed, its much easier to
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get others to give. If the company officers will make even casual
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calls to their peers on your behalf, your prospects are all the
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better.
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H: CORPORATE CITIZENSHIP - MAINTAINING GOOD COMMUNITY RELATIONS
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This is the least effective direct appeal but it figures in
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most decisions. So don't forget that you really are creating or
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running a major new community service. Its important to let them
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know that even by supporting only the business services they are
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strengthening the entire free-net and benefit all of your
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community.
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Since most freenets are not only available from home and office
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computers, but also from assorted public sites; its invaluable to
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know how many patrons your affiliated libraries and agencies are
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seeing each year. This number should be prominently displayed in
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your materials and mentioned at fundraising meetings. It creates
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"goodwill" for companies when they are seen as directly
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benefiting the community by supporting the freenet movement.
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Free-nets provide an excellent opportunity to be seen doing good.
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Of course these same numbers are also worth mentioning to
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companies that service first time buyers when looking for their
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support. Training firms, computer insurers, small system sellers,
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etc., should all be approached to cover phone line costs. And
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they should all be reminded of the number of potential new
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customers who can see them mentioned when connecting to your
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free-net.
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A NOTE ON CORPORATE RESPONSIBILITY AND IRRESPONSIBILITY
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Lest this seem to be offering a white wash of the many
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problems created or contributed to by bad business practices; I
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have no interest in seeing free-net sell their soul to business.
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I expect part of every dollar raised to go toward providing
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better public access to data about polluters, fraudulent schemes,
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self interested legislative efforts, etc. I just don't believe
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business is all bad or all good. As a community information
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resource we have a responsibility to display all the faces of
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business.
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The flip side of all of this is something know in the
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corporate world as CAUSE RELATED MARKETING. This now represents
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about 15% of most larger companies contributions budget. Business
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publications have bluntly described its purposes as "enhancing
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corporate image, thwarting criticism, pacifying customers and
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easing market entry." Every freenet's directors while have to
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deal with the ethical dilemmas involved. My personal view is that
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we have an obligation to ask for this money and see that it is
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used to create a fully informed public. But, we have to avoid
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being abused by the worst of these offers. An example of abuse by
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a cause related marketing scheme is this gem. In 1987, just
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prior to thanksgiving, American Express spent $50,000.00 on an ad
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offering to donate 10 cents to New York MEALS ON WHEELS for every
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meal ordered with their card over the holiday. New Yorkers would
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have had to order half a million meals just to match the ad
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budget.
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WHAT TYPES OF SUPPORT ARE AVAILABLE?
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A: CASH
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B: SERVICES - LEGAL - ACCOUNTING - MARKETING
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Most major firms donate some services. Law firms are often
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required to do so.
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C: EQUIPMENT - GIFTS & LOANS
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If you can't get equipment donated - try getting it loaned.
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If local resources are poor try getting a preferential
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price.
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Freenets by their nature are not on the cutting edge of
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computer technology. Your success rate will be highest if you
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know the product lines and consistently ask for last years
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models. That help remove dead inventory and convert it real
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advertising and goodwill development.
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D: ADVERTISING
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Ask companies to work you into their print adds and handout
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materials.
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E: CONTACTS WITH OTHER COMPANIES
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As mentioned previously no one has better connections in the
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business community than an active business person.
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F: FURNITURE
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Most medium and large firms have a storage area for
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currently unused stuff. Ask around - why spend money on
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furnishings.
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G: SPACE
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|
Investigate the possibility of space with the companies
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|
having the largest involvement in your freenet. They can be
|
|
approached with space requests for meetings and special events,
|
|
even for offices.
|
|
|
|
H: STAFF & VOLUNTEERS
|
|
|
|
Many larger companies support their employees voluntarism
|
|
and may be able to help you do internal recruiting. Phone
|
|
companies, banks, major retailers, and major industries are good
|
|
places to ask about this. A few companies have even assigned
|
|
staff to work with non profits on a part time basis.
|
|
|
|
I: MATCHING EMPLOYEE CONTRIBUTIONS
|
|
|
|
J: COMPANY MEMBERSHIPS IN "FRIENDS OF FREE-NET"
|
|
|
|
|
|
SPECIAL ASPECTS OF FUNDING FREE-NETS
|
|
|
|
DON'T CREATE A SEPARATE CAMPAIGN FOR SUPPORTING BUSINESS SERVICES
|
|
|
|
Don't just raise money or assistance for the on-line business
|
|
center. Always get the business community to see that they are
|
|
supporting it and the other much needed community services that the
|
|
freenet provides.
|
|
|
|
SHARING THE EXCITEMENT
|
|
Freenets are an exciting concept. Most health care and
|
|
international aid organizations appeal to people's pity. We are
|
|
in the wonderful position of appealing to people's optimism. Make
|
|
sure that those representing you are visibly enthusiastic.
|
|
Enthusiasm is infectious. Choose well spoken and well informed
|
|
representatives. Make sure that they understand business
|
|
conventions and dress.
|
|
|
|
DIRECTLY SUPPORTING THE NEEDS OF THE BUSINESS
|
|
|
|
Every freenet will have a somewhat different policy on
|
|
business relations and commercial activities on the net. The more
|
|
you can demonstrate that your free-net meets the needs of the
|
|
business community, the easier it is to fundraise. I have written
|
|
a paper describing what I believe are the major advantages
|
|
businesses may get from the existence of freenets in their area.
|
|
|
|
Its written for business people who are not telecommunications
|
|
literate. If you would like a copy; contact me at:
|
|
samsam@vm1.yorku.ca
|
|
Sam Sternberg
|
|
|
|
Fell free to modify it in keeping with your policies and use it
|
|
as piece for distribution. Businesses, that understand the direct
|
|
benefits they will get from operating freenets, will have a much
|
|
higher propensity to support your efforts.
|
|
|
|
EVERY COMPANY HAS COMPUTER ENTHUSIASTS WORKING FOR THEM
|
|
|
|
Free-Nets are in an enviable position when it comes to
|
|
corporate funding. Every company of any size has a few computer
|
|
enthusiasts on staff. This means you should be able to find
|
|
support in every company you seek assistance from. While this is
|
|
easier said than done. It can be done. do it.
|
|
|
|
SENIOR COMPUTER PEOPLE ALWAYS KNOW THE TOP MANAGEMENT
|
|
|
|
And, the SECRET of successful fundraising is PERSONAL
|
|
CONTACT. Need we say more.
|
|
|
|
|
|
ADMINISTRATIVE ISSUES
|
|
A: DO YOUR RESEARCH
|
|
Most cities have extensive business directories.
|
|
Most have companies ranked by size and activity.
|
|
Public companies have annual reports that may be
|
|
informative.
|
|
Check your supporters for contacts in companies of interest.
|
|
Interview your supporters in the company before making your
|
|
formal approach. The more you know the better.
|
|
Don't try to contact everyone. Target your efforts based on
|
|
an analysis of your ability to reach the company you
|
|
need to reach. Always assess each company on the
|
|
number and degree of impact the motivating factors
|
|
listed above will have on them. Think before you act.
|
|
|
|
B: MAKE CONTACT AT THE APPROPRIATE LEVEL
|
|
In private companies contribution decisions are made at the
|
|
top. Your initial contact may be the computer department or the
|
|
advertising staff. Those people, once interested, can assist you
|
|
in reaching the decision maker(s).
|
|
Consider recruiting an advisory board of company executives
|
|
to help you in your campaign. Also look at getting sponsored or
|
|
adopted by computer or communications related professional
|
|
associations.
|
|
|
|
C: KEEP GOOD RECORDS
|
|
Make a record for each company you research and contact.
|
|
list your contacts, dates, requests, and results.
|
|
Save it so that the next group of volunteers can look back
|
|
to see what's been done. You may be asked to come back next year.
|
|
if you don't have records, you can't follow up.
|
|
|
|
D: BE PERSISTENT BUT NOT OBNOXIOUS
|
|
An initial "no" can be the start of a very long and happy
|
|
relationship. Be prepared to ask again next year. As you grow you
|
|
will look better and better. You will also be able to show
|
|
increasing support from peer companies.
|
|
|
|
NEVER DO THE FOLLOWING
|
|
|
|
DON'T ACCUSE THE COMPANY OF SELFISH MOTIVES
|
|
Our motive are selfish too. We are all benefiting,or hoping
|
|
to, in various ways from the Free-net. If you run into offers
|
|
that are too self serving - JUST SAY NO - you don't have to
|
|
explain. I personally hope all of us will avoid participating in
|
|
the kind of "promotion" mentioned earlier.
|
|
|
|
DON'T ASK THEM TO SAVE THE PROJECT
|
|
Always accentuate the positive. No responsible staff person
|
|
wants to hear that you're in DESPERATE for there support or worse
|
|
yet in financial trouble. That will just convince
|
|
her/him that they may be wasting resources on a program that is
|
|
about to die.
|
|
|
|
DON'T THREATEN THE STAFF OR FIRM
|
|
Never tell staff that your prepared to go over their heads
|
|
if they don't co-operate. Or threaten the company with negative
|
|
publicity. That kind of reaction is just infantile.
|
|
|
|
When fundraising, you will be asked if company "x" has
|
|
contributed. Be absolutely honest. If you asked but didn't get
|
|
anything say so. And mention that you hope to improve your level
|
|
of volunteers from the company and ask again next year. Never
|
|
disparage a potential donor. The person your talking to may just
|
|
know and like people in the firm under discussion.
|
|
|
|
|
|
E: BE REASONABLE
|
|
Accept refusal graciously.
|
|
If your analysis of a company's motivation to support you
|
|
show that you aren't a primary candidate for them; start small
|
|
and build their involvement. Perhaps starting by making a request
|
|
for an IN-KIND gift. Or assistance in recruiting employee
|
|
volunteers.
|
|
|
|
F: BE PREPARED
|
|
Have a financial statement or business plan
|
|
Have proof of your not for profit status
|
|
Provide a list of Board of Directors and their background
|
|
List all your current donors and supporting Institutions
|
|
Produce an annual report or progress reports.
|
|
|
|
G: ACKNOWLEDGE EVERY CONTACT IN WRITING.
|
|
Its important to thank every company you made a request to,
|
|
especially when they REFUSE YOUR REQUEST. Nothing does more to
|
|
improve your chances on a second request than someone remembering
|
|
the Free-Net as that very professional group which said thanks
|
|
for taking the time and we understand the demands on you funds
|
|
didn't permit a gift this time around.
|
|
|
|
H: FUNDRAISING WILL BE A PERMANENT ACTIVITY OF THE FREE-NET
|
|
Do it right. Right from the start. Corporate funding can be
|
|
especially rewarding because companies often make gifts year
|
|
after year. No other source, except your members, can be so
|
|
reliable.
|
|
|
|
|
|
5. INFORMATION & SERVICES YOU CAN POINT TO
|
|
===========================================
|
|
|
|
Some of the business type resources that
|
|
can be found freenets & civic nets include:
|
|
|
|
Agriculture (Coin - Columbia)
|
|
Business & Industry Park (Youngstown Freenet)
|
|
Buyer's Rights (Denver Freenet)
|
|
Consumer Price Index (Buffalo Freenet)
|
|
Entrepreneurship (Heartland Freenet)
|
|
Foreign Missions (Singapore Citynet)
|
|
Jobs (Triangle Freenet)
|
|
Living & Working (Singapore Citynet)
|
|
Major Companies (Singapore Citynet)
|
|
Planning & Zoning (Blacksburg Village)
|
|
Professional Organizations (Triangle Freenet)
|
|
Rules & Regs (Triangle Freenet)
|
|
Small Business Development Forum (Buffalo Freenet)
|
|
Start-up Information (Buffalo Freenet)
|
|
Supreme Court Decisions (Buffalo Freenet)
|
|
Transit (Blacksburg Village)
|
|
Yellow Pages (Triangle Freenet)
|
|
|
|
You can visit all of these from one central launchpad.
|
|
Try using Uhura.neocom.edu port 1070
|
|
it points to all the existing civic nets and its full of
|
|
interesting information about our efforts.
|
|
|
|
Other sources of information for Small Business include:
|
|
|
|
Agricultural Business info (unlvm.unl.edu)
|
|
Census (gopher.census.gov - for US info)
|
|
(
|
|
Environmental protection for Industry (gopher.rtpnc.epa.gov)
|
|
Human resources info (vuinfo.vanderbilt.edu /library/guides)
|
|
National & International business (lambada.oit.unc.edu)
|
|
Small business (econ.tucson.az.us)
|
|
Worker Health & Safety resources (eshserver.pppl.gov)
|
|
|
|
|
|
Visit these sites and "Borrow" whatever makes sense for your local
|
|
use. And remember that each of these sites points to others with
|
|
additional useful information. This is the Internet after all!
|
|
|
|
|
|
6. A sample " BUSINESS SERVICE CENTRE " MENU
|
|
========================================
|
|
|
|
Mayor's Letter to the Business Community
|
|
|
|
1. Business Assistance Directories
|
|
|
|
INTERACTIVE business services
|
|
on-line referrals
|
|
self help conferences
|
|
on-line assistance programs
|
|
|
|
Introduction to the Financial Guide
|
|
The Business Plan
|
|
Business Education Services
|
|
Employment Services
|
|
Employee Safety
|
|
Business Security
|
|
Assistance Programs in the Community
|
|
Small Business Service groups
|
|
Community Loan Funds
|
|
Bank Loan Programs
|
|
Information for commercial visitors
|
|
Internet Commercial Access providers
|
|
Glossary
|
|
|
|
2. Elected Officials Directory
|
|
Municipal
|
|
Regional
|
|
State / Provincial
|
|
Federal
|
|
3. Starting a Business Checklist.
|
|
|
|
Initial Research Methods
|
|
Developing a Business Plan
|
|
Legal Issues
|
|
Accounting Issues
|
|
Tax Issues
|
|
Registration and Licensing
|
|
Employee Issues
|
|
Marketing & Sales Issues
|
|
|
|
4. Calendar of Events (What's happening)
|
|
|
|
Business Meetings
|
|
Special Events
|
|
Seminars & other Training events
|
|
|
|
5. Trade leads
|
|
Local Business Directories
|
|
Regional & National Directories
|
|
International and Foreign Directories
|
|
Marketing Services
|
|
|
|
6. Other business info sources
|
|
|
|
ON-LINE
|
|
Local Census Information
|
|
Local Trade and Employment Information
|
|
|
|
OFF-LINE
|
|
Local Library Business resources
|
|
Business Publications
|
|
Cd-roms with Business Information
|
|
On-line commercial search services
|
|
Business information special collections
|
|
|
|
|
|
8. Trade Missions - foreign trade assistance
|
|
|
|
|
|
p.s.
|
|
|
|
A - If you do create such a center - please let me know. I would
|
|
love to have a look.
|
|
|
|
B - I am working on an international information site for Business.
|
|
In the future I will be sending out an announcement about this
|
|
site. I will also be providing pointers to specific topic areas at
|
|
the site as these are set up.
|
|
|
|
Sam Sternberg
|
|
|
|
==============================================
|
|
NETWORKS and COMMUNITY is a result of the work of people located
|
|
throughout the global Internet community.
|
|
Net facilities for the preparation of this newsletter are provided
|
|
by the DISTRIBUTED KNOWLEDGE PROJECT - York University - Canada.
|
|
Editing is done anonymously by a UNB librarian.
|
|
Back issues are archived through the kindness of the staff at
|
|
the WELL : gopher ---->gopher.well.sf.ca.us ->community --> civic
|
|
nets... ---> networks & community; & the NATIONAL LIBRARY OF CANADA
|
|
: gopher ----> gopher.nlc-bnc.ca
|
|
"subscriptions" are available through the generosity of the
|
|
listowner for the RRE NEWS SERVICE: subscribe by sending e-mail to
|
|
rre-request@weber.ucsd.edu) with a SUBJECT LINE
|
|
reading "subscribe <firstname> <lastname>".
|
|
Additional distribution is assisted by the managers and owners of
|
|
NET-HAPPENINGS, COMMUNET, & the CANADIAN FREENET listservs
|
|
This newsletter is in the PUBLIC DOMAIN and may be used as you
|
|
see fit. To contribute items or enquire about this newsletter
|
|
contact Sam Sternberg <samsam@vm1.yorku.ca>
|
|
.
|
|
|